Murmur Intelligence investigates how suspected influence campaigns operate: what they promote or attack, which accounts amplify them and what evidence connects the activity. This includes buzzer campaigns that use paid participants or bots, alongside wider research into information integrity, misinformation, disinformation and Foreign Information Manipulation and Interference (FIMI).
Is this campaign what it seems?
A public figure facing allegations appears to have overwhelming support. Praise spreads, critics come under attack, and an organised defence begins to look like public opinion.
Explore the research questions01Map the narrativesThe apparent groundswell
A public figure facing allegations attracts a wave of praise. Critics are attacked, and support appears overwhelming.
Beneath the defence campaign, people are discussing safety, justice and public accountability. Their concerns risk being pushed aside as the most visible story starts to look like the most important one.
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02Trace the connectionsOrganised amplification
The apparent groundswell has a pattern: the same accounts repeatedly boost the same voices and messages.
Their connections reveal the machinery behind the impression. In this story, an organised defence campaign makes a small group look much larger. Its visibility tells us more about the amplification than the breadth of public support.
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03Interpret the patternsThe wider conversation
The campaign’s amplification is discounted. The volume of boosting no longer sets the order of the conversation.
Leadership defenders and attacks on critics fall back. Safety, justice and accountability rise. What looked like a mandate for the leadership becomes a reason to listen more closely to the public concerns it had overshadowed.
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Is this campaign what it seems?
A public figure facing allegations attracts a wave of praise. Critics are attacked, and support appears overwhelming.
Beneath the defence campaign, people are discussing safety, justice and public accountability. Their concerns risk being pushed aside as the most visible story starts to look like the most important one.
The campaign occupies only part of a wider discussion about public safety, policing and trust. Messages defending the leadership sit alongside demands for answers, accounts of local problems and calls for justice. That wider context matters: a response built around the loudest campaign can miss the concerns people came to discuss.
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Is there evidence of foreign information manipulation and interference?
You are investigating suspected Foreign Information Manipulation and Interference (FIMI) around an election, public debate or policy issue.
Murmur Intelligence examines actors, narratives, amplification patterns and timing. Foreign involvement, intent and coordination require supporting evidence; they are not inferred from a network connection alone.
Which misleading claims are spreading, who carries them, and where do they reach?
A misleading claim about health, an election or an organisation is gaining attention. You need to understand its circulation and the communities encountering it.
Trace claims, sources and amplification over time. Distinguish what is known about a claim from what is known about intent: repetition alone does not establish deliberate deception.
Where are gaps, distortions or manipulation shaping the information people encounter?
You need to monitor the information environment around a country, issue or community, including whose perspectives are visible and which claims gain traction.
Connect narratives, sources and participation patterns to identify concerns for investigation and response. The scope includes domestic and foreign activity, without treating all influence as harmful.
The research can connect campaign messages to amplifying accounts, distinguish promotion from attacks and defence, and identify patterns worth examining for payment, automation or shared control. Findings separate observed behaviour from interpretation and unresolved questions about attribution or intent.
Payment, bot use, deceptive coordination and foreign involvement each require evidence. Organised participation can also be legitimate. FIMI is one application, not a presumption about every campaign.
This fictional example follows a defence campaign around a public figure facing allegations. It draws on real research patterns, with adapted labels and an illustrative final comparison. The question is how much apparent public support depends on organised amplification, and which concerns deserve attention once that effect is taken into account.
We connect what people say with who takes part and how positions change. Where the data records interactions, the network follows those exchanges. Shared topics offer a complementary view of the communities around a concern.
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