Murmur Intelligence

See who shapes
the conversation.

We connect people, narratives and behaviour to understand how conversations develop and what shapes them.

How we find answers.

Our Stigmergy framework follows the traces that shape a conversation: what people say, how they connect and what changes over time.

Sources we can research
  • Daily Maverick
  • BBC
  • CNN
  • Daily Nation
  • O Globo
  • The Guardian

AI research via

Custom collections

How we find
answers.

Your question sets the field.

Our Stigmergy framework follows the traces that shape a conversation: what people say, how they connect and what changes over time.

Where do you want to look?

Your question determines which sources belong in the research.

  • Daily Maverick
  • BBC
  • CNN
  • Daily Nation
  • O Globo
  • The Guardian

AI research via

Custom collections

Opening the conversation map…

Public work

Who the amplifiers listened to

We separated accounts that mainly boosted political figures from accounts taking part in ordinary conversation.

A small layer of accounts repeatedly amplified a handful of high-reach political voices. Amplification alone is not a measure of broad public support.

Read the analysis
Published map showing political communities and small accounts amplifying key voices in South Africa.

Our work, across borders.

Research across elections, politics and consumer behaviour.

Research across South Africa, Kenya, DR Congo, Uganda, Nigeria, Ghana, Namibia, Senegal, Egypt, Thailand, Vietnam, Australia, Ethiopia, Czechia, France, Italy, Spain, United Kingdom, Brazil, Mexico, Mozambique, Zimbabwe, Germany, India, Niger, Zambia.

South AfricaSouth AfricaKenyaDR CongoUganda
South Africa

Politics & influence

When support is bought.

We traced the paid influencer campaigns behind apparently spontaneous political support.

Read the investigation
Countries we've worked inMap: Natural Earth

Our work spans commissioned and independent research.

What are you
trying to understand?

Bring us the question.
We can work out how to investigate it.

Talk to us